Economic Order Quantity: How Can EOQ Help You Minimise Costs & Save Space

When reordering products, many businesses place orders based on what they need at the exact moment. Instead, they should optimise the way they order and pay for products by using the Economic Order Quantity formula (EOQ). 

The EOQ formula helps calculate the optimal order quantity to save money on logistics and ecommerce warehousing costs. By calculating EOQ, you’re able to make better decisions on how much product to order in a given period of time.  

What is economic order quantity (EOQ) 

Economic order quantity is a calculation companies use to figure out the optimal number of inventory units to order, with the goal to minimise the logistics costs, warehousing space, stockouts, and overstock costs. The goal of the EOQ model is to determine the ideal quantity of units for an order that enables you to meet demand without over- or under-stocking.  

Why you should calculate EOQ (+ use case examples) 

Calculating EOQ can benefit your business in many ways – most of which impact your bottom line. It’s a great way to determine how much inventory you need to purchase to maintain an efficient ecommerce supply chain while keeping costs down.  

Here are the top benefits of calculating EOQ.  

Minimise inventory costs & stockouts 

Having extra items in your inventory can quickly increase storage costs. Inventory costs can also go up depending on how you order, what gets damaged, and what products never sell. If you’re constantly re-ordering products that have low velocity, EOQ can help determine how much to order in a certain time period. 

By calculating how much you need based on how much you sell in a given period of time, you can also avoid stockouts without keeping too much inventory on hand for too long. Perhaps you’ll discover that ordering in smaller quantities is more cost-effective for your business, or perhaps it’s cheaper to order in bulk. Either way, you won’t know unless you calculate your EOQ.  

Navigate seasonal demand shifts 

If demand for your brand’s products fluctuates with the seasons, calculating your EOQ for each season can help you balance inventory all year round.  

Take Rainbow OPTX, for example. As a sunglasses brand, Rainbow OPTX sees a spike in demand during the spring and summer months, and lower order volumes in the fall and winter. A brand like Rainbow OPTX could use the EOQ formula to calculate how many sunglasses to stock in the summer in order to meet increased demand, and use the formula again to calculate the ideal reorder quantity during the slower seasons.  

“I was working nonstop packing and shipping hundreds of orders every day and hiring friends to help. It felt like all I did in the busy season was eat, sleep, and pack orders. It was my entire life. We were operating out of my garage, which was filled exclusively with inventory.

I knew I had to make a transition in order to scale. I could lease a warehouse somewhere and grow into the new space, but with how cyclical our business is, I would have to hire people to scale up over the summer and let them go in the fall. Having to do that every single year didn’t appeal to me.

With the seasonal nature of our business, meaning we’d have to scale up our fulfilment and workforce every year, I knew I had to find a 3PL partner. I kept hearing very good things about ShipBob and decided to go with them.”

Noel Churchill, Owner and CEO of Rainbow OPTX 

Scale efficiently 

By leveraging the EOQ formula, you can keep just enough inventory on hand to meet demand without getting bogged down by excess stock or deadstock. This makes it much easier for your brand to scale its inventory, fulfilment, and shipping operations, both into new channels and into new demographics and global locations.  

Women’s health and wellness brand Bloom Nutrition, for example, has leveraged ShipBob’s analytics dashboard to gain visibility into data like EOQs and inventory levels at different locations as they have added new retail partnerships and expanded into new countries. With ShipBob supporting their fulfilment, Bloom has scaled into a 9-figure brand – and shows no signs of slowing down.  

“As you grow your business, nice-to-haves quickly becomes must-haves – especially when it comes to data and reporting.ShipBob’s dashboard provides us deep visibility into those crucial metrics for inventory, fulfilment, and shipping. It has been phenomenal.

With the real-time data we see in our ShipBob dashboard, we can glean insights that tell us which levers to pull and what our costs are across channels, so that we don’t get any surprises on our monthly income statements. Those insights and the reporting that ShipBob offers are definitely a must-have for our business.”

Neil Blewitt, SVP of Operations at Bloom Nutrition 

Economic order quantity formula + calculation example  

The EOQ formula is made up of three variables:  

1. Holding costs (per year, per unit) — abbreviated “H” 

2. Demand rate (quantity sold per year) — abbreviated “D” 

3. Setup costs (per order, generally including shipping and handling) — abbreviated “S” 

Using these variables, the formula for economic order quantity is: 

EOQ = √ [ (2 x S x D) / H] 

Let’s break down each variable component and go through an example calculation.  

Holding costs (H) 

Holding cost (also known as carrying costs) refers to the total cost of holding inventory. How much do you spend on holding and storing inventory, per unit, per year? In order to properly calculate EOQ, you’ll first need to determine your holding cost.  

To calculate your holding costs, use the following formula:  

Holding Cost = (Storage Costs + Employee Salaries + Opportunity Costs + Depreciation Costs) / Total Value of Annual Inventory 

Demand rate (D) 

How much demand do you get for a product each year? By looking into historical order data as well as, sales data, you can determine the number of units you sell year over year. 

Setup costs (S) 

Also referred to as “order cost,” set up costs refer to how much a purchase order costs. This is done on a per-order basis and includes both the shipping and handling costs. 

An EOQ example 

Let’s say your brand wants to calculate its economic order quantity for it’s most popular product: a vanilla-scented candle. You do some research, and determine that: 

• Your holding cost is $0.75 per unit  
• Your demand rate is 10,000 units per year 
• Your setup cost is $500  

Next, you should plug these variables into the EOQ formula, and perform the calculation like so: 

EOQ = √ [(2 x 500 x 10,000) / .75] 

EOQ = √ [10,000,000 / .75] 

EOQ = √ 13,333,333.33 

EOQ = 3,652 units per order 

This means that the optimal number of inventory units for your brand to purchase in a given restocking order is 3,652 units.  

Limitations & challenges of the economic order quantity model 

While economic order quantity can be a helpful metric to leverage in your inventory planning, it may not be the best choice for all brands. Here are a few reasons why EOQ may not be a reliable or valuable solution for your business.  

It assumes constant demand  

Demand rate is a key element in the EOQ formula – but anyone who runs an ecommerce brand knows that demand doesn’t always turn out the way you initially expect it to. If demand for your products suddenly skyrockets or plummets, using the economic order quantity that you previously calculated may lead to you purchase too much or too little inventory.  

This is why it’s incredibly important to track your demand and order history carefully over time. Some brands leverage logistics partners like ShipBob that offer software solutions that automatically track sales and order data, which you can quickly review to better forecast demand in the future. The more reliably you can forecast demand, the more frequently you can use the EOQ method, and the easier your inventory replenishment will be.  

It assumes fixed costs 

In the same way that demand shifts over time, so might the price of the raw materials or wholesale invenotry you need. This can cause setup costs to fluctuate, which can in turn impact your EOQ’s accuracy and usefulness. If your brand’s cost to acquire inventory is constantly changing, EOQ may not be the best tool for balancing your inventory levels.  

It focuses on one product 

EOQ is calculated on a per-product basis – in other words, one product’s EOQ may not be the same as a different product’s EOQ. If your brand has a lot of SKUs in its product catalogue , calculating EOQs for all products may be too tedious, time-consuming, or confusing.  

These brands may find it helpful to invest in inventory management software like ShipBob’s, which enables a merchant to set automatic reorder point notifications for every individual SKU. That way, they can be alerted when a SKUs levels dip below a certain threshold so that they can order more, which can help balance inventory levels even without using EOQ.  

It may neglect external factors 

No formula can account for all the unforeseeable surprises that affect your inventory balance. Unexpected supply chain blockages, theft, spoilage, and more can mess with your inventory levels, and cause your EOQ calculations to be less effective.  

The best way to cope with unexpected inventory challenges is to have a reliable, expert partner to help you navigate them. ShipBob, for example, provides merchants with technology (such as a real-time analytics dashboard and up-to-date inventory data) and infrastructure (including dozens of fulfilment centres around the world) to help brands optimise their inventory management, even in the face of unpredictable external factors like pandemics and holiday crunches.   

Other factors that can optimise inventory 

Things like seasonality or big sales can also affect your inventory accuracy. In addition to EOQ, there are a few other ways to optimise inventory.  

Reorder points 

Instead of manually checking inventory levels to reorder products, you can set automatic reorder points that automatically place an order once your inventory levels hit a certain threshold. Investing in an inventory management software or partnering with a 3PL) makes this easy to do.  

Safety stock measurements 

There are times when demand can increase suddenly or there are issues with a supplier that can prevent you from having enough inventory. Safety stock is simply extra inventory beyond the expected demand. Safety stock is also often used during busy shopping seasons like the holidays or during a big promotion or flash sale.  

Real-time inventory tracking  

Easily monitor your and control stock levels and know where products are stored in your warehouse by tracking inventory in real-time. That way, you know how much product can be shipped now, make faster inventory ordering decisions, and communicate any delays of out-of-stock items quickly. 

Take the guesswork out of EOQ with ShipBob 

Using EOQ to balance your inventory can be challenging, but logistics partners like ShipBob can take some of the heavy lifting off your plate.  

ShipBob provides warehousing and many inbound and outbound logistics services for thousands of ecommerce merchants. We offer affordable 2-day shipping, a global network of dozens of fulfilment centre locations, and best-in-class fulfilment technology. If you outsource warehousing and logistics to ShipBob, you get access to the coast-to-coast infrastructure, real-time data and analytics, and professional expertise you need to make inventory management easier.   

Only pay for the storage that you need 

ShipBob helps you reduce your inventory costs by allowing you to only pay for the space you need in our warehouses. You can quickly view storage costs over time through your ShipBob dashboard for full transparency.  

By distributing inventory across our extensive fulfilment centre network, you’ll also be able to save on shipping costs, reduce transit times, and improve your overall logistics and fulfilment strategy.  

ShipBob even offers an Ideal Inventory Distribution tool to help you calculate the most strategic allocation of inventory across our network – and by leveraging our Inventory Placement Program, merchants can trust ShipBob to physically split their inventory for them. 

Reorder inventory on time 

ShipBob’s best-in-class fulfilment technology offers built-in inventory management software, which helps you improve your inventory control. You can check inventory counts in real-time, set automatic reorder points, and better forecast demand.  

Gain insights to help your business improve 

ShipBob’s analytics dashboard exists to help you make better ecommerce inventory decisions. Brands like Baby Doppler leverage ShipBob’s data to get real-time insight into how much inventory to allocate to a specific warehouse, our current on-hand inventory levels, and how long each SKU is going to last by location. 

“I can literally go into my ShipBob dashboard and see exactly what I want to see with a few clicks. I love that it’s a quick snapshot of everything that’s going on. I can literally not look at the ShipBob platform for 3 weeks, and then log in and within 10 minutes of analising the data, I know exactly where we stand in the business.

Even if I had to crunch some numbers, it would be just pulling a couple of reports and putting that data together – it’s so much easier than other solutions. As a person who relies on data analytics to run my business, I want to see my analytics exactly how ShipBob displays them to me.”

Mithu Kuna, Founder and CEO of Baby Doppler 

Click the button below to learn more about how ShipBob can help your brand optimise inventory management.  

Economic order quantity FAQs

Here are some of the most common questions about the economic order quantity (EOQ) formula:

What is EOQ and its formula? 

Also referred to as ‘optimum lot size,’ the economic order quantity (or “EOQ”) is a calculation designed to find the optimal order quantity for businesses to minimise logistics costs, warehousing space, stockouts, and overstock costs. 

To calculate the economic order quantity, you will need to know your brand’s demand rate, setup costs, and holding costs. 

The formula is: EOQ = √ [ (2 x S x D) / H] 

S = Setup costs 

D = Demand rate 

H = Holding costs 

What is an example of economic order quantity?

Say your brand wanted to calculate EOQ for one of its best-selling products. You determine that: 

• Your holding cost is $0.75 per unit  
• Your demand rate is 10,000 units per year 
• Your setup cost is $500  

Next, you should plug these variables into the EOQ formula, and perform the calculation like so: 

EOQ = √ [(2 x 500 x 10,000) / .75] = 3,652 units. 

What companies use economic order quantity? 

The economic order quantity formula can be used by any business that manages and stores inventory, including both brick-and-mortar retailers and ecommerce brands. 

How does the economic order quantity model improve inventory management? 

By calculating the economic order quantity for a SKU, a business can determine the ideal number of units that they should purchase – the amount that will enable them to meet expected customer demand without spending too much on holding costs or ending up with excess stock.  

This, in turn, helps a business balance their inventory levels, recoup as much ROI on inventory as possible, and minimise deadstock and storage costs.  

What are the assumptions of economic order quantity? 

The economic order quantity formula assumes consistent demand, fixed costs, and the absence of other external factors that may impact demand, holding costs, or setup costs.