Customization Suite

A custom branded experience can influence purchasing decisions, generate social buzz, and boost customer loyalty and retention. 

Creating an unforgettable unboxing experience with ShipBob’s Customization Suite will help your brand stand out from the competition and leave a lasting impression.

Because ShipBob can support custom packaging, we’ve leveled up our strategy to include Bloom-branded boxes, marketing inserts, and the ability for customers to add personalized gift notes to their orders. The level of customization that ShipBob supports helps us reinforce our image as a premium-quality product, and lets us curate a branded experience at scale for customers as soon as their package arrives on their doorstep.

Neil Blewitt, SVP of Operations at Bloom Nutrition

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Branded packaging

55% of shoppers are more likely to return to a brand’s website if their order arrives in branded packaging.

We make it easy for you to incorporate custom packaging with support for both custom boxes and mailers.

Our proprietary box algorithm uses a triple Cubiscan process to input product dimensions and weights, along with your selected SKU-level packaging preferences.

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Kitting

Customize how your inventory is prepared for customers and expedite fulfillment with ready-to-ship kits.

From constructing a branded box and placing multiple SKUs in a kit to adding stickers, labels, and barcodes to items, we support a variety of kitting actions.

Our easy-to-submit, transparent kitting process and price estimator are in your ShipBob dashboard, allowing you to duplicate and edit prior requests.

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Marketing Inserts Printed On-Demand

Looking for more flexibility with your printed marketing campaigns?  Whether you want to promote a new product, offer a discount, or build customer loyalty, our flexible insert options let you deliver the right message at the right time, without the hassle of pre-printing or inventory storage. 

Standard Marketing Inserts 
Easily launch standalone printed marketing campaigns directly from your ShipBob dashboard. Upload your custom 4×6-inch design in landscape or portrait orientation, and we’ll print it in full color on premium cardstock and include it in every order. No need to manage print runs or store excess inventory; simply update your design anytime, and we’ll automatically print and pack the latest version with each shipment. 

Fully Customizable Marketing Inserts 
For data-driven personalization, ShipBob’s partnership with UnDigital lets you create unlimited, highly-targeted campaigns based on customer purchase history and shopping behavior. With white-glove onboarding and expert campaign support, you can refine messaging, track ROI, and tailor inserts to maximize engagement. Printed on 4×6-inch premium cardstock or an 8×6-inch foldable card, these inserts help brands create a more personalized unboxing experience that drives conversions and brand loyalty. 

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Customizable gift notes

Make gifting easier – and more special – with ShipBob’s customizable gift notes. No matter the occasion, our gift note options allow customers to add a heartfelt message at checkout, making unboxing even more meaningful. 

Standard Gift Notes 
A simple yet thoughtful way to personalize any gift, Standard Gift Notes are printed in black and white on ZPL printer paper at the time of packing. Brands can upload their logo to appear on the note, adding a subtle branded touch. 

Premium Gift Notes 
For a more elevated experience, Premium Gift Notes offer a high-quality, 4×6-inch postcard printed in full color on branded cardstock. Featuring a handwritten-style font, this option creates a personal, polished feel that’s perfect for holidays and special occasions. 

Want to include a note from your brand? ShipBob also enables you to add custom gift notes to individual orders before they are packed. All gift notes are printed at the time of fulfillment and can display your logo for a cohesive brand experience. 

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Customization costs

Creating a custom branded experience doesn’t have to be complex or expensive.

No cost with ShipBob: 

  • Custom sender labels (your brand name on the shipping label)
  • Our standard, plain packaging 
  • Using custom-branded boxes or marketing inserts (just pay a monthly storage fee for each SKU!)

Small fees: 

  • Printed gift notes (Learn more about our gift note pricing here.)
  • Printed marketing inserts (Learn more about our marketing insert pricing here.)
  • Kitting (quotes available and dependent on action. Learn more about our kitting pricing here.)
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“If someone is going to treat your products like their own, that’s the most you can hope for in a fulfillment partner. ShipBob does exactly that. The customer experience and brand consistency is really important to us, so to receive that level of support from ShipBob means so much to us.

Our trust in ShipBob goes deep, as we know they will help us maintain our brand image.”

Stephanie Lee, Co-CEO at PetLab Co.

Before I even committed to moving forward with ShipBob, I actually ordered products from a bunch of brands that I knew were also using ShipBob – and I was so impressed by how each order was packaged with total care and matched the aesthetic of the brand. Everything was just pristine, and I was blown away! Orders sent to our customers have been no different. 

Charlotte Katona,

President of Makesy

We’ve recently added personalized touches into our packaging to elevate the unboxing experience. Customers have been tagging us in their unboxing photos on Instagram which has been great. We’re just getting started and we’re excited to see all of the ways ShipBob can help us improve our unboxing experience.

Callie Tivnan,

E-commerce Manager at Barefaced

ShipBob not only integrates our custom packaging into their processes but also incorporates it into their boxing algorithm. This ensures that every parcel is packed in the appropriately sized box, maximizing efficiency.

Ali Shahid,

COO of Our Place