Shipping Logistics Guide

If your business sells a physical product, what is the most important part of building a long-term online brand?

These days, it’s not email copy, website design, or Instagram ads.

It’s shipping logistics.

70% of shoppers view a clear and easy shipping experience as their top priority when shopping at digitally native brands. 

As ecommerce continues to dominate retail, it’s important to invest in a shipping strategy that meets customer expectations while keeping costs low.

This article discusses what shipping logistics entails and how to optimise your shipping strategy for your business.

So, what do you want to learn?

What does shipping logistics mean?
What is the difference between shipping and logistics?
Types of shipping logistics
The importance of shipping logistics (and its challenges)
How to optimise shipping logistics with ShipBob
Shipping logistics FAQs

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What does shipping logistics mean?

Shipping logistics refers to all the inbound and outbound logistics involved in transporting finished goods as they move through your supply chain, from first-mile delivery and drayage to end customer shipments.

There are several factors that impact your shipping logistics strategy, including procurement logistics, freight shipping, and carrier partnerships.

Where you store your inventory compared to where a bulk of your customers live also plays a major role in shipping operations, especially when it comes to last-mile delivery. 

What is the difference between shipping and logistics?

The key differentiator between shipping and logistics is scope. 

Shipping is what it sounds like: the physical movement of your goods, for example, from a fulfilment centre to your customers. From documentation, working with couriers, tracking, and handling, to delivery times, and transportation, shipping refers to the processes that happens as goods move throughout the supply chain.

Logistics refers to systems. They’re all of the synchronized operations that manage how your products are acquired, stored, and transported to their final destinations, of which shipping is just one. 

Combined, the term “shipping logistics” refers to the stages of an ecommerce supply chain that requires strategy around how to get product from Point A to Point B, whether it’s shipping inventory to a fulfilment centre, or shipping orders to customers.

Types of shipping logistics

Online retailers commonly underestimate how critical a reliable shipping logistics network is to the success of their operations.

For that, you need reliable networks to ensure your products are where they need to be at all stages of your supply chain. For instance, understanding production lead times and working with reliable manufactures and suppliers can ensure that inventory is delivered accurately and on time.

While partnering with the right third-parties like a 3PL or major and regional shipping couriers impacts the different types of shipping options you can offer customers and how affordable shipping is.

If there’s an issue with an order, a customer also needs to efficiently ship it back, so the returns or exchange process can begin quickly. 

Shipping logistics can be broken down into three major categories:

• Inbound logistics
• Outbound logistics
• Reverse logistics

Here is a breakdown of all three and how they influence your overall logistics operations. 

Inbound logistics

Inbound logistics are the processes that move products from a manufacturer or other party to be received at a fulfilment centre or warehouse. Your inbound logistics network should include everything your business needs to transport, store, and deliver goods including:

• Sourcing products
• Production lead times
• Warehouse receiving

Outbound logistics

Outbound logistics, on the other hand, are all the operations necessary to move your products from a fulfilment centre or warehouse to your customers, including:

• Order processing 
• Picking and packing
• Shipping
• Carrier partnerships

Reverse logistics

Reverse logistics refers to processing customer returns and exchanges. This includes both inbound and outbound processes, like return labels, inspecting returned merchandise, processing refunds, and shipping out a new item if it’s an exchange. 

Handling these processes in-house quickly becomes a hassle for most retailers. Unlike brick-and-mortar stores, ecommerce usually requires customers to buy a product without ever interacting with it.

Over 60% of consumers say they read an online brand’s return policy before clicking “Submit Order,” so it’s wise to invest in processes they can trust. As your business grows, a good reverse logistics process can reduce costs and resources. 

The importance of shipping logistics (and its challenges)

When overseeing shipping logistics, common questions you’ll have to answer include:

• How does your inventory make it safely to a warehouse, and how is it checked in?
• What processes are triggered when a customer orders something?
• Who’s in charge of getting the delivery there on time?
• When a customer wants to return something, how can they?

There is a lot to consider when establishing a strong shipping logistics strategy. To make it challenging, the rise of on-demand logistics is influencing a lot of changes within a typical ecommerce supply chain.

The markets are dynamic, supply chains have become longer and more complex, and competitors are everywhere. 

Yet customer expectations remain high. 87% say the shipping and delivery experience with an online brand impacts their decision to shop with the brand again. 1 in 3 customers will leave negative review via social media about a poor delivery experience with a retailer. 

That’s why more and more DTC brands are relying on a 3PL that offers logistics operations and premium technology and automation to help support their supply chain. 

How to optimise your shipping logistics

In a global economy of increasing freight costs, disrupted supply chains, and expanding competition, online brands are investing more of their time and energy into increasing operational efficiency.

One of the greatest opportunities for growth is in shipping logistics optimisation. There are numerous ways to your optimise shipping logistics, especially if you lean on a third-party logistics partner like ShipBob to help. 

Distribute your inventory

Distributing your inventory directly impacts your shipping logistics. A distributed inventory model allows you reduce shipping costs and delivery times by storing your products closer to your consumers in more than one fulfilment centre.

Think about it: 2-day shipping was once only possible by using expedited shipping via air — a big expense! Fortunately, major shipping couriers and other third-party logistics (3PL) companies now have the infrastructure and resources to enable affordable 2-day shipping via ground.

With distributed inventory, ground shipping becomes the quickest and most cost-effective mode of transporting shipments to their end destinations.

90% of customers say free shipping is their biggest incentive to shop. Ensuring your products are as close as possible to the people who buy them also helps unlock your ability to offer them that highly sought after perk. 

“We sell flammable goods that need to be shipped via ground, so ShipBob has been a great ally as they have fulfilment centres all over the US, facilitating a 2-3 day delivery time for any customer in the US. This is helpful especially when weather challenges happen; being able to have different locations to ship from allows for a more seamless supply chain.”

Andrea Lisbona, Founder & CEO of Touchland

Automate your order management and view real-time data

A robust order management system helps remove bottlenecks for you as your online store grows. This process begins when an order is placed on your site, and ends when the customer receives their delivery.

When scaling your business, it’s important to streamline the order management process, along with inventory. Inventory management software allows you to accurately track levels, orders, sales, and shipments. It can also help automate real-time inventory tracking, saving time and preventing common issues like:

• Overstocking and understcoking
• Splitting shipments
• Backorders
• Mispicks 

ShipBob’s order management solutions provides all of the easy-to-use features your business needs, from efficient order management and accurate inventory tracking and reporting, to highly reviewed customer support.

“With ShipBob, I can keep customers updated in real time. I just hop into my account, have a look at their order, and see where it is. I’m also able to fully manage my business and logistics on the go.”

Lee Nania, Founder of SubSubmarine

Implement a warehouse management system (WMS)

Managing a warehouse can be a second full-time business for any brand, large or small. 

The best 3PLs use a digital warehouse management system (WMS) that connects with their merchant dashboard, allowing you to monitor and control daily operations in their warehouses and provide real-time insights into those operations.

If you manage your own warehouse, implementing a robust WMS helps you grow by giving you better order efficiency, reducing inefficiencies that can be a drain on your business.

Unlike on-demand warehousing platforms and many other 3pLs, ShipBob uses proprietary warehouse management software to give you full transparency into your shipping logistics (and some peace of mind).

“We are very impressed by ShipBob’s transparency, simplicity, and intuitive dashboard. ShipBob’s front-end software was the primary decision-making factor for me in choosing them over other fulfilment solutions.

Their software is so simple and intuitive, especially as so many 3PLs have either bad or no front-facing software, making it impossible to enter orders, keep track of what’s leaving or entering the warehouse. It’s fun to see orders shipping out instantaneously.

I love how fast and efficient ShipBob is. Their shipping costs are very reasonable, and their platform makes fulfilment feel so easy.”

Harley Abrams, Operations Manager of SuperSpeed Golf, LLC

Choose the right carrier

Shipping couriers are responsible for transporting goods from a warehouse to your customer. Major US and international shipping couriers include USPS, UPS, FedEx, and DHL. (Note: ShipBob tracks carrier performance of all four, including their average transit times each week.)

Different businesses require different shipping capabilities to make sure deliveries are executed smoothly, so it’s difficult for many businesses to choose a carrier. All sorts of things can affect which one is right for the job:

• Location: Are you shipping locally, across the country, or internationally? Depending on your answer, different couriers offer various services, benefits, and rates.
• Reputation: Believe it or not, the USPS ranks as the #1 trusted agency in the US (though not number one for all shipping service levels). Customers have preferences on who delivers their packages, and it’s important to consider a carrier’s level of perceived trustworthiness.
• Where your inventory is stored: If you’re shipping products around the country, you may want to consider a carrier that can pick up products locally from distributed fulfilment centres for fastest possible delivery.
• 2-day shipping options:  One of the most important things to consider when choosing a carrier is transit times. If you need orders out the door and into the customer’s hands fast, then you should partner with a carrier that offers appropriate options.

ShipBob removes the stress of dealing with couriers along with the guesswork of knowing who to use when, by choosing the shipping couriers that can best serve your customers, wherever they are. We automate shipping by taking care of the process for you, while also managing carrier relationships on your behalf (and work with everyone from regional couriers, to large international players).

“Our focus is to grow our business, and that will not be achieved by packing up orders, sending out boxes, and dealing with enormous couriers like FedEx and UPS ourselves. That’s what ShipBob has mastered.

We want to focus on engaging with our customers, building our community, and continually developing new products that keep pace with science and customer needs. ShipBob lets us do just that.”

Pablo Gabatto, Business Operations Manager at Ample Foods

How to optimise shipping logistics with ShipBob

For most growing online retailers, managing shipping logistics is a time-consuming and costly process.

A 3PL partner can help take the complexity out of shipping logistics, from managing inventory to shipping orders to customers. Once you connect your online store to our fulfilment software, you can then choose which fulfilment centre location(s) to store inventory in.

From there, you can submit a warehouse receiving order (WRO) and send inventory directly to us. 

We’ll take care of warehousing, from receiving inventory in to stowing it, all of which you can view in real time from the ShipBob dashboard. Once orders are placed, they will automatically be sent to the nearest fulfilment centre location to the order’s destination, where the fulfilment process will begin. Then ship orders through the most cost-effective route.

ShipBob partners with regional and major couriers (domestic and international) and negotiates discounted shipping rates to pass on to you and your customers.

To optimise your shipping logistics, ShipBob can help. To learn more about how ShipBob works, click the button below for more information and fulfilment pricing. 

Shipping logistics FAQs

Here are answers to the top questions people have about shipping logistics.